Trainers will be industry professionals with considerable experience within the subject they are tasked to train. They will be motivated by passing on their knowledge to the students and accomplished in presenting to an audience of students.

The lecturing team will be able to draw on case studies and past experience to emphasise key points within their lectures. They will supply video and photographic evidence of case studies and debate relevant subject matter with the students. Lectures will include practical work to back up the theory work.

Industry speakers will be introduced to the students during the course to highlight the different genres of the Event World and roles within.

We are committed to delivering a course that is driven by an enthusiastic and experienced team of professionals; each lecturer will write and present their own material under the guidance of the Course Director.

Students will be able to provide feedback and evaluation about the course syllabus, the trainers and the practical experience that is delivered during the program.

Meet The Tutors?

  • Adam Proto


    Adam Proto is a well respected and accomplished Event Director, with over twenty five years experience in the field. His career has involved the production of countless events ranging from three year roadshows to large budget corporate events.

    • Tel: 01403 891408
    • Blog: Link
    • Jo Kerr

      Course Director & Lecturer

      Joanna is multi lingual. She interpreted for the COOB (Olympic committee) at the Barcelona Olympic games in 1992, has run conferences and events throughout Europe and launched and marketed products on UK and European road shows.


      • Kile Ozier

        Creative Genius

        Shortly after arriving in SF and plucked from the NYE Beefcake Baby chorus line of “Beach Blanket Babylon,” Ozier assisted with casting for the regular and special shows through the next several years; joining Steve Silver and Armistead Maupin as the writing team for “Beach Blanket Babylon Goes to the Stars.”

        This led to Ozier being regularly loaned to the SF Mayor’s Office; producing inaugurals, civic ceremonies, Fleet Weeks & Super Bowl events for the Mayor’s Office of Protocol. 

        Having found his passion, Ozier has since been on his own, creating immersive storytelling experiences & films for audiences from the Washington Mall to Yankee Stadium, from Perth to Shanghai, London to Dubai, Universal to Disney.

        He is most proud of the Candlelight Vigil at the Lincoln Memorial for the National AIDS Memorial Quilt, Opening & Closing Ceremonies for the Gay Games at Yankee Stadium and Soldier Field (international record for Olympic Processionals w/ 11,000 athletes in 47 minutes).

        An innovative leader in creating shared, intimate experiences; Ozier embraces the opportunity to share what he has learned, teaching workshops, seminars and master classes in Production & Managing Creativity, worldwide.

        He has twice been participated in Harvard’s “Architecture of Experience” forum; exploring ways in which his techniques might be effectively applied to Architecture.

        A member of the International Board of TEA, Ozier is responsible for the association’s NextGen Initiative; offering guidance and opening opportunity and bridge experience to those just entering these industries.

        Ozier’s eBook, “IMHO,” on the Effective Creation of Compelling Experience is a free download from iTunes, while irregular updates and additional opinions show up in his blog, .

        Kile is a regular contributor to The Good Men Project; ongoing conversations on what it means to be a man in the 21st Century. (

        • Tel: 01403 891 408
        • Location: San Francisco | London
        • Blog: Link
        • Caroline Hill

          Conferences & Corporate Events Lecturer

          With over 20 years experience in the industry, Caroline’s career began managing the sales and marketing activities of an International Business Centre in central London progressing to National Sales Manager responsible for the conference agent market for a UK hotel chain and Reservations Manager for a venue finding company.

          She then moved into the corporate world, firstly setting up the EMEA Meetings & Events Department at Cisco Systems, then joining the pharmaceutical industry, heading up the Conference & Events Department at Roche Products Ltd.  This team managed a portfolio of International events (500+ per annum) including the Annual Sales Conference (550 pax), Annual Incentive Trip (70 pax), Congresses and other events.  

          In addition to the responsibility for the smooth and cost effective running of these events, specific focus was also given to achieving excellent customer service to delegates.  This in turn emphasised the ROI value to the company strategic performance and bottom line.

          Most recently, before setting up her own consultancy Eventful Solutions, Caroline held the position of Client Services Director with UniversalProcon, an event management company specialising in the pharmaceutical arena.  

          EVENTFUL SOLUTIONS offers a range of consultancy services to the meetings and travel industry including:

          •    Process and Project Management
          •    Sales & Operational Recruitment and Training
          •    Event Management
          •    Strategic Meetings Management

          Specialising in creating bespoke solutions to assist organisations reach and indeed exceed their strategic objectives, recent projects have included 

          •    Greenfield Opening Ceremony Launch (750 pax) for Japanese Pharmaceutical’s  new European HQ
          •    Pharmaceutical Product Launch (100 pax) 
          •    Fireworks Extravaganza (15,000 pax) held at historical stately home
          •    Development of an Incentive Strategy for UK destination
          •    Teaching Corporate/Conference Planning modules on Event Management Diploma course
          •    Training Assessment for Venue Event Management Staff
          •    Event Sponsorship Proposal for stately home venue 
          •    Implementation of EMEA SMM solution within a blue chip Pharmaceutical Company

          An enterprising business professional, with extensive International experience in event management Caroline brings not only sales and operational expertise but also a high level of strategic insight and value to understanding our client requirements. 

          Caroline’s dedication to the meetings industry is borne out by her active involvement in Meeting Professionals International (MPI).  She is a former President of the Association’s European Council and is a current member of the MPI International Board of Directors.  For the past 6 years, she has also been a judge for the Meeting Industry Marketing Awards (MIMA)

            • Andrew Ball

              Corporate Communications Manager

              With a passion for communication and a lifelong love of cars, a role in Public Relations at Rolls-Royce Motor Cars was the ultimate job for Andrew Ball. Working for the world’s best known car company, renowned for super luxury and quality of engineering, is both an honour and a challenge.

              Drawing on a varied career across the communications spectrum, encompassing photography and design through marketing, consultancy and employee communications, Andrew draws on real-world examples to bring the world of PR to life. 

              A true petrol-head at heart, Andrew has eclectic automotive tastes and dreams of one day having a Delorean in his garage. When not playing cars, Andrew can be found out on the water in his dinghy, rebuilding his house (again) or, most likely, playing with his two young daughters.

              • Chris Woodford – Health & Safety

                Health & Safety

                Chris Woodford first jumped into the events world purely by accident in 1994, when asked to help out a local school event in Birmingham.  Within 3 weeks he was running the mobile events roadshow for a local radio station and loving every minute of it.

                The local radio station happened to be owned by a national station and Chris’s first break into the Health & Safety aspect of events appeared in the shape of TV & Radio personality, Chris Tarrant.

                Spending the next 14 days looking after the welfare and safety of 7 gorgeous females who were physically chained together 24hrs a day, (whilst visiting all of London’s top tourist attractions), was not easy but ultimately one thing led to another… and in 2002 Chris found himself appointed as the Safety Officer at Buckingham Palace for the Queens Golden Jubilee concerts.

                Chris has worked extensively at many major music and sporting events across the UK both as a Safety Officer, Production Manager and as an Events Manager in his own right.

                Being an avid sports fan, Chris spent many years working on all the major European Football Cup Finals and Rugby Internationals, and his claim to fame is being told to ‘go away quite quickly’ by the then England Rugby Captain Martin Johnson, whilst trying to brief the England and New Zealand teams on Pyrotechnics safety.  Needless to say, Chris is still in one piece and did as he was told!

                More recently, Chris has been working on the London Olympics, Sochi and then the Glasgow Commonwealth Games.

                Chris has supported the Course Director Adam Proto on many occasions, but none more enjoyable and fulfilling than working hand in hand every year on the ultimate kids festival, Kidz Stuff.

                  • Paul Kennedy MBE


                    Paul Kennedy is both Executive Chairman of Meetings Review Ltd and has his own meetings industry consultancy, Kennedy Consulting. Meetings Review has the largest circulation of any media title in the global meetings industry and Paul joined with the brief to re-engineer the strategic direction of the company moving the title from a news channel to an on-line marketplace. His consultancy focuses on destination and venue strategic  business development and his current clients include the convention bureaus of Sicily, Slovenia and starting in the Autumn Florence.

                    Paul is very well known throughout the global meetings industry having been Group Exhibition Director for Reed Travel Exhibitions  global portfolio of meetings and incentive events. Paul restructured and expanded this struggling business to become the leading group of events in the world  taking place annually in Europe, Middle East, Asia, Australasia and a planned event for 2011 in North America hosting a total of some 25,000 participants. Each of the shows are award winning and had enjoyed a sustained period of growth. 

                    Paul is also well known for his period as Managing Director of the multi award winning Commonwealth Conference and Events Centre winning a total of eight UK awards.

                    A strong advocate of strategic partnerships  both as a vehicle for corporate development and in providing high quality customer service Paul ensures his businesses  have been, and are, very close indeed to the  clients and market they serve and ensures a close focus on strategic supply chain management. Paul has served on a number of boards and panels including four years of the Board of Directors of Meeting Professional International ( MPI), and the UNWTO Steering Committee on the economic impact of the meetings industry. In December 2008 he was appointed as Advisor to the Beijing Municipal Government and in September 2009 to the Board of Deeper Blue, an international event management company ,the European Foundation of MPI. And the new Conventions Authority in Egypt. 

                    In June 2000 Paul became the first ever European to win an MPI International award as Leader of Tomorrow and then the first person ever to win both this award and the Marion N. Kershner award as Chapter Leader. He was voted UK Meeting and Incentive Personality of the Year Award in 2001 a year in which he was awarded and presented with the  Member of the Most Excellent Order of the British Empire ( MBE). Paul was placed in the Top ten of the C&IT magazine Power 50 of the leading figures in the UK conference and incentive industry for three successive years 2006-08, and also in 2008 placed in the top ten of the most influential people in the global meetings industry.

                    A  regular speaker and presenter Paul has presented as far a field as the USA, Canada, Australia, China, Singapore, the UAE,  Oman,Jordan and in over a dozen European countries. Paul is a judge for the UK Meetings Industry Marketing Awards, the Asia Travel weekly Awards and is a regular columnist for magazines in the UK, Slovenia, China,, and the Gulf.

                    Paul has a degree in Economics, a postgraduate Diploma in Management Studies and is a Fellow of both the Chartered Institute of Management and the Institute of Leadership and Management.

                    • Jean Edwards

                      Event Planning & Co-ordination, Marketing, Presentation skills

                      Freelance Producer and Director, EdReid Associates

                      Jean read English and Drama at Birmingham University and then joined MMA Presentations (a leading agency in their day) as a graduate trainee. During the ensuing years, Jean gained a thorough grounding in every aspect of event production.

                      Over the last 20+ years, she has worked for most of the major live events agencies in either a full-time or freelance capacity. Jean has produced and project managed events of all shapes and sizes, for a variety of clients (based in the UK and overseas) across every industry sector, including government departments. Events cover business to business, business to consumer, public, government, private and charity sectors.

                      Jean is a “starter/finisher”, who understands every stage of production and remains calm under pressure. She really enjoys managing and motivating a team and is an excellent team player. As one of the most experienced producers working in live brand comms, Jean is respected by clients and production teams alike.

                      This is what Henry Simonds VP, Group Account Director of Jack Morton Worldwide said after VMworld 2012 in Barcelona recently:

                      ‘And thank you Jean, you are simply the best Producer in the industry and this event could not have happened at all if it were not for your flexibility, agility, wonderful leadership and sense of humour

                      • Location: London and Brighton Course
                    • Peter Haigh

                      ROI, Meeting Architecture;

                      Hotel Sales & Marketing Consultant, Trainer, Mentor Partner,

                      Event ROI Institute.

                      Director, Hamilton Haigh Associates,

                      Peter Haigh is a performance improvement consultant based in London. He established Hamilton Haigh Associates in 2009 following a 30 year career in sales and marketing in the hotel industry. He has worked at corporate, regional and property level for companies such as Marriott International, Le Meridien, Accor, The Ritz and The Savoy Group. He has been a member of MPI for 20 years and has chaired the UK Chapter and The European Council. Peter is a partner in the EventROI Institute and he has spoken on ROI at several MPI conferences and other meeting industry events.

                      • Location: London Course
                      • Blog: Link
                    • Adam Baggs

                      Public Relations

                      Director, Soaring Worldwide

                      Adam is a hands on creator, communicator and writer with years of experience as a reputation manager. From press releases and features to speeches and emotive films his “words” enhance reputations and change perceptions across the world. He is the ideal lecturer for this subject and his dynamic lecturing style captivates all our students. Amongst other sectors, Soaring Worldwide represent an eclectic mix of clients including event exhibitions such as The Meetings Show, venues, agencies, convention bureaus …

                      Adam explains that Soaring Worldwide take their “clients on a communications journey, powering reputations, increasing sales and growing businesses in line with measurable goals and targets.

                      Our teams work with our clients to reveal their true objectives, create campaigns, communicate messages and promote services or products. Each client is individual, each campaign unique and each involves the perfect blend of research, planning, PR, events, creative copy, emotive films, social media and more. 

                      Have a look at to find out more.


                      Writing eye catching copy that interests and excites.
                      Creating effective campaigns for both internal and external channels.
                      Getting right under the skin of a company to truly understand their communication needs.
                      Organising memorable events that show a return on the clients investment”.

                    • Andrew Walker

                      BComm, MESGreen Events & Sustainability

                      Manager of Events at Meeting Professionals International.

                      MD, E3 Strategy Ltd. Director, Green Meeting Industry Council


                       While studying at the Ted Rogers School of Hospitality and Tourism Management at Toronto’s Ryerson University as a mature student, Andrew discovered the MICE sector and knew he had found his fit. Since 2005, he has provided sales and marketing, project management and on-site logistics support to corporate, association and third-party planners and has worked on conference and incentive travel programs ranging in size from 100 to 3,500 attendees in Canada, the United States and Europe.

                      Andrew launched E3 Strategy Limited in 2010 to address the growing need for sustainability management professionals within the global meetings industry. A dual Canadian-British citizen, he relocated from Toronto to London that same year and now works with clients on both sides of the Atlantic.

                      Andrew recently completed his Master in Environmental Studies (MES) specializing in Sustainable Meeting and Event Management at York University in Toronto, and wrote his dissertation on event sustainability standards ISO 20121 and APEX/ASTM, having participated in the development of both standards.

                      He has been an active member of the Green Meeting Industry Council (GMIC) since joining in 2007 and currently serves on the global Board of Directors. He is also a 10-year member and currently a full time manager of events for Meeting Professionals International (MPI)

                      In 2011, Andrew was recognized as one of 40 Under 40 Future Leaders within the meetings industry by Connect magazine.

                      • Location: London Course
                      • Blog: Link
                    • Gerry Dawson

                      Sport Event Management

                      Sports Tourism & Event Development Specialist

                      Director – Premier Training Destinations (50%) –

                      Director, Destination Marketing BSL (50%) –

                      With almost 20 years experience in sports marketing and event management, Gerry’s specialism is now in sport event tourism and destination marketing. A consummate networker, since 1997 he has been immersed in the crossover between business tourism, events and sport. Gerry is also Secretary (pro bono) of The 6pm Club, an exclusive, networking group for senior executives in sport, media and entertainment sectors in the British Isles.

                      Dublin born Gerry is former International Development Director for IMG Events & Federations, having previously worked in sport and lifestyle events for SBI-Quintus Group, Sportsworld Media Group, SSM Freesports and with Sport for TV (L’Evenement Ltd) on the 1998 Tour de France Grand Depart from Ireland. In past 10 years, his event activity had included straddling the global MICE sector on B2B and B2C roadshows, product launches, workshops and incentive/hospitality programmes, as well as music, arts and lifestyle festivals.

                      Work as an employee or consultant for specific brands, federations and world tour series owners’ includes:

                      • ASP World Tour (pro surfing)
                      • BNP Paribas Tennis Classic (annual ATP Tour of Champions event @ Hurlingham Club, London)
                      • Body Glove Snowbombing Festival (annual music & sport event in Austria)
                      • Cisco Euro Challenge (annual inter-company teambuilding event at various European locations)
                      • ITU World Triathlon Series (annual world pro tour)
                      • Leaders Sport Network (B2B sports sector networking workshop in The Algarve, Portugal)
                      • Mazda London Triathlon (world’s largest annual triathlon at ExCel, London)
                      • Microsoft UK Challenge (annual inter-company teambuilding at various UK locations)
                      • Prudential World Track Cycling Championships (pro cycling, Manchester)
                      • PruTour of Great Britain (pro-am cycling, multi-location annual UK event)
                      • PWA World Windsurfing Tour (world pro tour)
                      • Rock N Roll International Marathon Series (fun running series – Europe)
                      • Sky Ride Etape Hibernia (amateur closed road cycling sportive in West of Ireland)
                      • Statoil Tennis Masters (ATP Tour of Champions @ Royal Albert Hall, London)
                      • STP Kremer Porsche Team @ Le Mans (France)
                      • Telekom Tour de Langkwai (pro-am cycling, multi-location, annual Malaysian event)
                      • Tour de France en Irlande 1998 (pro cycling with Irish Tourist Board as host sponsor)
                      • Trans Atlantic Windsurf Race(endurance watersports event in 2000)

                      Gerry was also founding shareholder and until recently a director of Insight News Television, a multi-award winning producer of humanitarian led, documentaries and TV news features –

                      • Location: London & Brighton Course
                      • Blog: Link
                    • Miguel Neves

                      Meetings & Events,

                      Senior Online Community Manager, IMEX group

                      President, Meeting Professionals International (UK & Ireland Chapter)

                      Miguel has been involved in the global meetings industry since 2005 and following three years working at SYNAXIS Meetings & Events, he joined the IMEX Group in August 2011.

                      As Senior Online Community Manager Miguel’s focus is on managing the IMEX’s social media strategy as well as coordinating its technology education offering at the trade shows. Miguel is a passionate social media advocate and frequently lectures and speaks on event technology and social media. As an active member of Meeting Professionals International (MPI), Miguel currently leads the UK & Ireland Chapter of the association as its President and in July 2013 was the recipient of the MPI RISE Award for global member of the year.

                      Miguel holds a master’s degree in Conference and Events Management from the University of Westminster.

                      • Location: London Course
                      • Blog: Link
                    • Simon Kimberley


                      European Finance Director, Atlantis Healthcare

                      Finance Director Terbell Ltd. & Turquoise Blue Ltd.

                      Having worked as CFO for Momentum Worldwide and McCann Erickson Advertising, Simon has a good event and advertising background. He now works as European FD for Atlantis Healthcare. Simon is a perfect mentor for our students to learn the art of financial planning and budget management with regard to the event industry. His experience is boundless. The many examples presented to students mean that students leave the course with a broad knowledge of how to construct a budget and to control it through the lifecycle of the event


                    • Tim Shepley

                      Team Building and Creativity

                      MD, Blue Hat Group;

                      The Bluehat Group is a multi award winning team building organisation who specialise in live events with particular emphasis on communication, motivation, learning and performance related outcomes.

                      They have an extensive portfolio of activities that are designed by the in-house creative team to deliver specific outcomes. These activities range from 20 minute conference energisers to full day events and away days. What helps Bluehat stand apart from other team building organisations is the ability, through their creative division, to design and deliver unique experiences that support client’s key messages, brand, culture and identity.

                      Terbell are proud to have the Blue Hat Group on board to bring team building to life through a mix of classroom theory and practicals. Students gain insights not just into what good team building is all about but also about how they themselves behave within a team and the strengths and weaknesses of their colleagues.